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梁琬如 助理教授

Assistant Professor Wan-Ju Liang

Ph.D. in Marketing, Oxford Brookes University, UK.


Marketing, E-Marketing, Consumer behavior, Tourism marketing



  • Lecturer, School of Business, Oxford Brookes University, UK.
  • Lecturer, Oxford School of Hospitality Management, Oxford Brookes University, UK.
  • Lecturer, School of Hotel ad Tourism Management, the Hong Kong Polytechnic University, HKSAR.

Journal Papers

  1. Liang, S. W-J., Ekinci, Y., Occhiocupo, N. and Whyatt, G. (2013) ‘Antecedents of Travellers’ Electronic Word-of-Mouth Communication’, Journal of Marketing Management, 29(5/6), 584-606, Available online 04.03.2013 (
  2. Cheng, S.-C., Wang, Y.-Y., Wu, M.-H., & Liang, W-J. (2004). ‘The relationship of justice perception and customer organization commitment: An intervening effect of customer satisfaction’. Journal of Tourism Studies (TSSCI), 10(1), 21-38.



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